Eggs. Milk. Coffee. Honey. Maple Syrup. Pasta. Chocolate. Tortillas.
It may just look like a basic weekly shopping list to you. But to Dwight Richmond, our über-creative Director of Center Store, it looked like an opportunity to create something really special—a house branded line of essentials, with that rare balance of superb-quality and affordable pricing. Now, with several products on our shelves and new ones constantly in the works, T&C’s EveryDay brand is pushing past the boundaries of what a house brand can be.
Premium products, great value, and a little something special about each one
Fun fact: when you create your own brand, you can call the products whatever you want. So why just name your milk “milk” when you can call it something fun, like Moo? Along with this playful take on naming, each package features artwork created by our own T&C crew members. And the milk itself is sourced from an iconic Washington dairy that still has milkmen and milkwomen delivering fresh milk to homes in our area.
The dark chocolate bars have light-hearted names—Feeling Salty is splashed with sea salt from the Oregon coast, This Is Nuts contains hazelnut toffee, and Local Buzz includes coffee from the EveryDay line.
The bright, orange-yellow-yolked eggs are selected to meet a baker’s elevated standards. Sourced from a local farm, they’re nestled in cartons with playful copy like: “I dream of a world where chickens can cross the road without having their motives questioned.”
The honey is named Buzz, and a percentage of its sales goes directly to Save The Bee. And the maple syrup comes directly from trees in Vermont, supporting families of lifelong syrup lovers. No blends here—it’s the real Vermont tree-to-bottle deal. So much so, you might even taste seasonal differences in flavor.
The EveryDay coffee collection has a unique neighborhood blend named after each store, and each one was selected by the employees in that location through blind taste testing. The Bainbridge blend is popular across the board, but for the most part, micro-regional tastes echo those of the judges.
EveryDay pasta boxes feature contest-winning recipes by T&C staffers. And yes, the pasta is made the traditional Italian way, with authentic Italian machinery. But it’s made here in the PNW, with flour from farmer-owned Shepherd’s Grain—which is grown under regenerative, non-GMO verified, Food Alliance certified, Salmon-Safe certified conditions. A line of EveryDay Pasta Sauces is on shelf too.
EveryDay Tortillas come in both white corn and flour varieties, each made right here in Washington. The flour tortillas are made with regeneratively grown and milled wheat from farmer-owned Shepherd’s Grain. So they’re better for the earth around here (and for the burritos, too.)
More surprises in store
An exciting line of custom-blended EveryDay Tea is in the works, as is Matcha powder—in both culinary grade and ceremonial grade. Also coming soon are Olive Oils from California and Italy, as well as Balsamic Vinegar and Balsamic Glaze.
As Director of Center Store, Richmond focuses on bringing the quality and creativity in the Pacific Northwest food community to our stores, and into our EveryDay line as much as possible.
“We’re blessed with an abundance of inspiring makers across the region driving the next generation of innovation in food, and Town & Country Markets is an incubator for these brands to get their maturity and maybe become the next big thing,” says Richmond. “I wanted our house brand to reflect that kind of innovation and quality level.”