January 02, 2020

GemWraps & Big Board
for a Lighter New Year

Copywriter Chris Allen

Happy New Year! 2020 here we come, baby. This week our Big Board Buys selections are curated especially for those of us looking to get off to a lighter start.

Both our lean ground beef sirloin and pork tenderloin are a rock-bottom $3.98 lb. and the perfect ingredients to help you prepare your favorite recipes with a healthier spin.

If you come to our markets often, you may have already sampled and enjoyed humanely harvested cod from Blue North Fisheries in Seattle (we were the first grocer in the Puget Sound to offer it, so we got excited and haven’t been able to stop talking about it since.

Oh, well! 😊).

If you’ve never heard of Blue North, I invite you to read our profile of this innovative company, as well as catch the savings on this amazingly delicious cod — just $7.98 lb. That’s a savings of more than five bucks a pound!

I could go on about our Big Board, but I want to give one last shout out to our deal on Fresh Nature Hummus at 2/$5. You WILL NOT find a cheaper deal on this for the rest of the year. This hummus is just fantastic. They make it just a hop, skip and a jump off I-90 in Spokane with fresh, young, green chickpeas, for a delightfully unique, delicious texture and flavor. Speaking of hummus …

Healthy, Colorful Gems in Our Bakeries

A healthy slather of Fresh Nature Hummus would be perfect for our new GemWraps. They’re brand new in our Bakeries, and I’m psyched to add them to my cupboard this year.

The first thing that catches your eye is their bright colors, but the real news is what they’re made from — 100% plant-based ingredients like tomatoes, carrots and apples. Each wrap has an entire day’s serving of fruits or veggies. Avoiding bread? No problem! They’re gluten-free and keto- and paleo-friendly, too. Add some juicy chicken chunks, your favorite fresh-sliced veggies, crisp spinach and you’ve got a healthy lunch that won’t put you in a food coma at 2 p.m.

Look for all four GemWrap varieties: Tomato, Carrot, Apple-Kale and Mango-Chipotle. Ask for them in our Bakery.

Massive Annual Bulk Tea Sale Returns

Look, it’s time to admit it — you were pretty hard on the ol’ digestive tract during the holidays, weren’t you? Treat your belly and your taste buds to some of our high-quality loose teas in Bulk Foods. Now’s a perfect time, too, because they’re all 20% off through January. Wow!

We’re talking about a massive variety of black, herbal and green teas, including green matcha tea, which has 10 times more healthy ingredients than regular green tea.

Or you can make your own concoction to suit your own tastes with local custom blends from Market Spice in Seattle and Spice Hut in Bellingham.

Nita Wills, our Bulk Foods Category Manager, believes our selection of rooibos teas are a bit of a sleeper item. Rooibos, pronounced “roy-boss,” means “red bush” and is indigenous to South Africa.

“It’s really one of our shining items in Bulk, but not a lot of people are familiar with it. It looks and brews just like a black tea, but it’s naturally caffeine-free,” Nita says.

It’s full of antioxidants, low in tannins and free from oxalic acid. That makes it the perfect choice for a cozy blanket, a good book and not a care in the world for the weather outside.



Cheese Corner

Our very own cheese whiz, Shauna Howell, offers up a cheese worth discovering.

Parmigiano-Reggiano: Known throughout Italy and the world as “The King of Cheeses.” This hard-aged Italian cheese is only about 30% water and 70% packed with nutrients, protein, and minerals, making it a natural choice for those looking to eat healthier with high protein snacks.

This cheese is steeped in umami, the fifth sense of taste, with a richness that touches your soul with its depth of flavor. It will impart that savory, delicious flavor to anything you add it to.

Produced in the Emilia Romagna region for well over 900 years, Parmigiano-Reggiano needs just three ingredients: salt and rennet, an unpasteurized cow’s milk from locally-raised cows. Ever 80-lb. cheese wheel needs exactly 159 gallons of milk. With production standards calling for traditional animal rennet, this may not be the cheese to offer your vegetarian friends, but I think it’s the perfect ingredient for any cheesy recipe, from pizza to salads, as well as cheese plates. It’s the perfect snacking cheese, too! I particularly love a chunky, rough-cut wedge from the center of the wheel lightly drizzled with aged balsamic vinegar, some seasonal fruit and my favorite crusty bread – perfecto!

Chris Allen is a copywriter and assistant marketer with Town & Country Markets. He’s a former contributing editor, radio anchor and producer, and an Air Force veteran. He’s also mastered the art of chopping red onions with one hand while sipping a dry Tempranillo in the other.

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